The world’s leading gaming consoles have been in lock horn against each other over dominance for over a decade now. But never one corporation has out-smarted the other one in dominance. With the world now that revolves around social media platforms, it is important for both corporations to widen their social influence.
According to the Alexa ratings, Xbox (918) has better global ranking in web dominance over PlayStation (1318), especially in United States. The problem for PlayStation is not that they have less dominance only, but the visitors to their website are less interested to navigate further in the website as bounce rate inches to 50%. It means half of the visitors probably were not interested to check out anything other than the look of home page! Half a visitor well wasted. Whereas Xbox, it is less bad as the bounce rate hovers around 38%.
Relevant information on Alexa is as follows:
- Daily page per views and daily time spent is directly proportional to bounce rate. Xbox has slight advantage over PlayStation.
- Xbox is able to capitalize well on the existence of live.com (run by Microsoft) and is the prime source of visitors to their website.
- In fast-paced and less patient world, every microsecond counts. Despite both websites being slow in loading, Xbox win by microseconds. For few young visitors it is not funny to be slow.
According to the SimilarWeb ratings, Xbox (612) has even better ranking than on Alexa and dominate over PlayStation by higher margin (1253). For Xbox, more than 50% directly reached to the website whereas for PlayStation, more than 50% at first did organic research before reaching to the website. When it comes to the reign over Social Media, Xbox again was able to out-do PlayStation, though by small margin. The reason behind Xbox’s online dominance over PlayStation can be of better online gaming options. As, most of the visitors on Xbox.com utilize the online services.
Other relevant information on SimilarWeb is of similar nature, thus I intend not to bore my limited readers with unimportant data.
Few more strengths and weakness that can be analyzed from the information on Alexa and SimilarWeb are as follows:
- With the increasing usage of young generation utilizing various social media platforms, PlayStation larger presence over social media gives them higher chance to succeed in future than Xbox. (SimilarWeb:- Playstation:7.16%, Xbox: 2.4%)
- Visitors stay longer at Xbox.com with better online gaming experience; this gives Xbox better option to market their new products with less marketing effort and better conversion rate into purchasing the service or product. (SimilarWeb:- Playstation: 3min 23 secs, Xbox: 5 min 10 secs)
- The competition between these two companies shall remain fierce since if the element of online community for gaming purposes is discarded, they will probably have same online presence. (Xbox online community is strong, according to SimilarWeb)
– Clearly, with 30.3 million visitors to Xbox.com in last three months and 16.9 million visitors to PlayStation, Xbox has upper hand by huge margin.
Generally the information gathered from Alexa and SimilarWeb is similar but few numbers are more different to be not skeptical about it, such that Global Ranking. In order to understand on why the data can be different in few aspects I found an interesting article on how Alexa works, since it is only blog post, too without reliable source, I would Like to warn the readers to know that it may be untrue (see citation at the end of this paragraph). So according to the blog, Alexa extract the information who use Alexa toolbar or few other add-ons or plug-ins. How many of people generally use these toolbars? Generally tech-savvy and marketers use it, thus the information provided cannot be accurate and will depend upon how Alexa and SimilarWeb strategize to reach to the information. (Website:http://paulstamatiou.com/why-you-should-completely-ignore-alexa-stats)
With the strong Xbox Live online community, Xbox may appear to be clearly holding the tope edge but with poor economic stability in United States, people may shift to buy a cheaper option, and cheaper option is PlayStation. Only time will decide which factor outweighs the other one.
Image 1. “PS4 vs Xbox One: Which Is Better?” TechRadar. N.p., n.d. Web. 10 Oct. 2013.
Image 2.”PS4 vs. Xbox One: Who Will Win The Living Room?” ReadWrite. N.p., n.d. Web. 10 Oct. 2013.
“Xbox.com.” SimilarWeb. N.p., n.d. Web. 10 Oct. 2013.
“Playstation.com.” SimilarWeb. N.p., n.d. Web. 10 Oct. 2013.
“Xbox.com.” Alexa. N.p., n.d. Web. 10 Oct. 2013.
“Playstation.com.” Alexa. N.p., n.d. Web. 10 Oct. 2013.
“PS4 vs Xbox One: Which Is Better?” TechRadar. N.p., n.d. Web. 10 Oct. 2013.
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